ScaleUp Works — MicroTest Discovery Call
🧪 270 Ads Tested Per Campaign  |  Results in 5 Days  |  Data-Backed Messaging That Actually Converts
MicroTest by ScaleUp Works

Stop Guessing What Your
Customers Actually Want

We run 270 micro-ads across your target audience in 5 days and show you exactly which messages, problems, and offers drive clicks — before you spend big on campaigns.

270
Ads Tested Per Campaign
5 Days
To Actionable Insights
Faster Than Traditional Research
$5001K
Budget vs $3–5K Research

Sound Familiar?

Most businesses burn ad budgets guessing what resonates. There's a smarter way.

💸

You're running ads but can't tell which headline, offer, or angle actually moves people.

🎯

You've hired agencies that wrote copy based on assumptions — not data from your real audience.

📉

Your landing page converts poorly but you don't know if it's the messaging, offer, or audience.

🔁

You've A/B tested, but never had a structured system to find the winning message before scaling.

How a MicroTest Works

A structured, 5-day sprint that maps exactly what your audience responds to — before you commit budget to full-scale campaigns.

1

We Build the Test Matrix

270 unique ad variations across Problem statements, Solution framings, and Offer angles — covering your full funnel (TOFU, MOFU, BOFU).

2

We Launch on Your Audience

Tests run on Meta, LinkedIn, or Google with a low daily budget — systematically exposed to your ideal customer profile.

3

We Analyze Every Result

Every ad is scored by CTR, CPC, and engagement. We identify clear winners, surprising losers, and the psychology behind each result.

4

You Get a Conversion Blueprint

A ranked report of your top-performing messages, formats, and audience angles — ready to power your ads, emails, and sales scripts.

5

We Walk You Through Findings

A dedicated debrief call to review results, answer questions, and outline exactly how to apply insights to your next campaign phase.

What Clients Discovered in 5 Days

Three recent campaigns — anonymized to protect client confidentiality. Real data, real insights, real budget saved.

EdTech / B2B SaaS

3D Model Training Platform

270 ads · 5 days · $514 total spend · Meta (FB/IG)

3.86%
Top CTR (TOFU)
$0.28
Best CPC
270
Ads Tested

Ad Creatives by Funnel Stage

TOFU
TOFU
MOFU
MOFU
BOFU
BOFU

🏆 Key Discoveries

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#1 TOFU Winner (3.86% CTR): "I spend weeks building training content that my clients forget within days." — Retention anxiety outperformed every other hook.
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9×16 Stories/Reels dominated with 4.35% CTR vs 1.5–2.5% on feed placements. Format matters as much as message.
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Stage messaging matters: BOFU audiences respond to problem urgency. MOFU converts better on solution-framing.
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Right Column/Search drove impressions but CTR lagged below 0.5% — saving client from scaling budget to the wrong placement.
💰 Client entered Phase 2 with a proven message matrix — no guessing, no wasted spend.
Legal / Financial Claims

Motor Finance Claims Firm

270 ads · 7 days · £10/day per set · Meta (GB market)

1.95%
Top CTR (BOFU)
£0.24
Best CPC
270
Ads Tested

Ad Creatives by Funnel Stage

TOFU
TOFU
MOFU
MOFU
BOFU
BOFU

🏆 Key Discoveries

🥇
#1 TOFU Winner (1.55% CTR): "I was not aware that commission could be included in the interest rate on some car finance agreements." — Education-first beats urgency at TOFU.
BOFU Problems dominated with highest CTR in the entire campaign — high-intent late-stage audiences respond to specificity and urgency, not generic claims.
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Problem statements beat Solutions across all 3 stages — audiences engage more with recognition of their situation than outcome-led messaging.
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9×16 Stories/Reels consistently delivered the highest click volumes. This audience skews mobile-first — reshaping the entire campaign structure.
💰 Client avoided launching a 6-figure campaign with solution-led copy — rebuilt messaging around proven problem awareness.
B2B / Agency Services

Digital Marketing Agency

270 ads · 5 days · Multi-format test · Meta

4.5%
Peak Story CTR
$0.31
Best CPC
270
Ads Tested

Ad Creatives by Funnel Stage

TOFU
TOFU
MOFU
MOFU
BOFU
BOFU

🏆 Key Discoveries

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Top TOFU angle: "Wasted ad spend with no clear ROI" significantly outperformed outcome-based hooks. Decision-makers feel the problem before they want the solution.
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MOFU social proof angles won: Case study and results-led messaging drove highest MOFU engagement — prospects at this stage want validation, not education.
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Specific CTAs outperformed generic ones by 2–3× — "See how we cut CPL by 38%" drove far more clicks than "Learn more about our services."
Story format at 4.5% CTR crushed all other placements — the winning headline completely contradicted the agency's original assumptions.
💰 Agency restructured their entire client acquisition messaging — increasing qualified inquiry rate within 30 days.

What You Walk Away With

Not a theory. Not a template. Real, ranked data from your actual target audience in under a week.

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Ranked Message Matrix

Every tested angle ranked by CTR and CPC — problems vs. solutions, TOFU vs. BOFU. A clear hierarchy of what works and why.

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Audience Psychology Insights

Understand exactly how your audience thinks at each funnel stage — what fears drive action, what desires inspire clicks.

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Campaign-Ready Copy Angles

Proven headline themes ready to plug directly into your ads, landing pages, email sequences, and sales scripts.

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Format & Placement Intel

Know which ad formats and placements outperform for your specific audience before committing media budget.

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Risk Eliminated Before Scale

Avoid launching a 5- or 6-figure campaign on assumptions. Identify losers cheaply and confidently scale only the winners.

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Executive Summary Report

A professionally designed findings deck with data visualizations, key takeaways, and strategic recommendations for your team.

Clients Who Stopped Guessing

From agency owners to SaaS founders — here's what data-driven messaging discovery looks like in practice.

★★★★★

"Working with Andre transforms chaos into clarity — his pragmatic, insightful strategies consistently deliver actionable results. The MicroTest approach completely changed how we think about our messaging."

Miami Florida Hypnosis
Wellness & Coaching Client
★★★★★

"Working with Andre was a game-changer: his expertise, clear communication, and punctual delivery made the marketing strategy truly actionable and collaboration seamless."

Emailify
B2B SaaS Client
★★★★★

"My favorite I've worked with. Creative, careful, and gets the big picture — the data-first approach is something I hadn't seen from any other agency."

Diamond Studios
Creative Agency Partner
Book Your Call

Free MicroTest
Discovery Call

In 30 minutes, we'll map out your custom MicroTest plan, identify your highest-leverage audience angles, and show you exactly what insights to expect.

Free 30-minute strategy session — no obligation
We'll build a custom test plan for your business
Works for any budget — from $500 test sprints
Get a copy of our MicroTest framework after the call
Immediate clarity on what's working — and what isn't
🔒  100% confidential  ·  No spam  ·  Confirmed within 24 hours